Tag Archives: lead generation

Cornering your very own market

Wouldn’t it be GREAT to “corner” your very own market? You’d be the GOTO Person for anyone and everyone wanting to buy or sell a house in that market. Other REALTORS, business owners, and media would call you for your … Continue reading

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It’s not WHAT you know – It’s WHO you know!

OH so many sales programs out there . . . always have been. Everyone has an opinion. Often, a mega-performer will “manualize” her way of doing business, package it in a nice little bundle of books, webinars, conferences, and coaching … Continue reading

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Why Specialists make more money . . .

The most successful and profitable businesses are specialists at what they do. Others who are more generalist and aim to please more people often tend to use price to attract new customers, and thereby have lower margins and must have higher volumes … Continue reading

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How powerful is your sphere of influence?

Odds are good that you don’t have the foggiest notion as to how powerful your sphere of influence is . . . REALLY! Because . . . I am a firm believer that every person (non-hermit) on the planet has … Continue reading

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iphone? Droid? Netbook? ipad? QR Codes?

WOW! If you want to be a techno geek with all of the most current gadgets with all the chic bells and whistles and apps, you better be pulling in some jack (money) because that industry is as fluid as … Continue reading

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Hey Marketing Genius! Are you barkin’ up the right tree?

This month’s Book for the “Pareto Realty Book Club” is Seth Godin’s “Unleashing the Ideavirus” which can be found (Buy or free down-load): http://www.sethgodin.com/ideavirus/ In the forward, Malcolm Gladwell (Wrote The Tipping Point) says: “this notion says that the most … Continue reading

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Whenever it starts is the right time

There’s one sure-fire way for a sales person to lose me as a prospect . . . high pressure. The minute I smell “Commission Breath” or hear anything about “meeting sales quotas”, I RUN away because my gut tells me … Continue reading

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