Why should you specialize?

Good afternoon!

I guess it can be a bit counter-intuitive . . . You want more business, so you think you should expose your brand to more people and perhaps expand the reach of your business by being more of a generalist . . . THE REALTOR for ALL people . . .

but . . .

Going deeper with relationships always seems to pay larger dividends . . . and being a specialist does just that. Here are some reasons your prospects might rather work the “Specialist you” instead of the “Generalist You” Why Work With A Specialist?

After all, I believe people respect us more when we stand for something specific . . . Just sayin’

We have a few seats open at the table for Thursday’s 2/10 FREE lunch & learn . . . Return email me quickly if you want one of those seats. Details below . . . along with some other invitations.

Be sure to scroll to the bottom and save the date for the May 5 event . . . It’s gonna be LARGE!

February 10 – Thursday @ 11:30 @ Pinnacle Brentwood Straight Talk – What’s going on behind the underwriting curtain?

Daniel Ramer with Pinnacle Mortgage leads a discussion to “air the laundry” between Lenders and REALTORS . . . an equal exchange of information . . . to address any frustrations having to do with underwriting – Appraisals . . . Anything having to do with what the mortgage companies are facing in this new environment. We’ll have a real LIVE underwriter there also 🙂

March 3Book Club – Go-Giver – A little story about a powerful business idea.

Grab a copy of the book here: Go-Giver and join us for a lively discussion . . . If you want extra Credit, also grab a copy of Go-Givers Sell More

Save the dates:

March 21 Life Rhythm Workshop 

Invest 3 hours to Define your CAUSE – your life purpose . . . then create a doable and natural rhythm for getting yourself and your actions into a flow in alignment with that purpose . . . and we’ll give you some great tools to increase your odds of success exponentially. I only offer this workshop once each quarter and limit seating to to 15 participants. Just RSVP – no cost

May 5First Annual REALTOR day in Open Space

2 weeks prior to this event, you will have had the opportunity to attend the best “Real Estate Technology Conference” in the land www.rebarcampnashville.com . . . What about all of the other issues and opportunities you face as a REALTOR? This event is a full day of connecting with other TOP Real Estate Professionals who all believe that all boats rise with the tide.

This event is FREE . . .

Vendor Trade Show will be all day. Vendors buy a table for $100 . . . All proceeds will go to Charity. Tell us about any vendors you know may be interested.

At the end of the day, We’re going to have a PARTY with live music – Will announce performers soon.




About Barry Owen

Residential Real Estate Principal Broker and Founder of Pareto Realty, LLC. Creating the quintessential real estate firm with emphasis on "Live, Work, & Play" balance . . . and a true Performance Oriented environment for Real Estate Professionals. Serving the Real estate needs of Home Buyers and Sellers in Middle Tennessee.
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