This month’s Book for the “Pareto Realty Book Club” is Seth Godin’s “Unleashing the Ideavirus” which can be found (Buy or free down-load): http://www.sethgodin.com/ideavirus/
In the forward, Malcolm Gladwell (Wrote The Tipping Point) says:
“this notion says that the most successful ideas are those that spread and grow because of the customer’s relationship to other customers – not the marketer’s to the customer.”
I could literally stop reading now and will have been grateful for such a revelation.
but I turned the page . . . To the “Introduction” where I found:
“Marketing by interrupting people isn’t cost effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.
Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.”
Imagine that . . . Give your customers something to talk about and get out of the way.
When you REALLY want a buzz buzzing, invite a bunch of folks who all know you but don’t know each other to a party . . . Most folks seek “common ground” with strangers . . . If knowing YOU is that common ground, what are the possibilities?
Seth Godin published this book in 2000. It was an ideavirus before its time (my opinion) . . . I believe NOW is the time for the ideavirus.
“Get” this, and you’re going to have a great year.