Aggregating the database . . .


Here’s the problem with being a social media junkie . . . Too many databases!

A rational human wouldn’t think this to be such a daunting issue, so I feel compelled to shed some light of the gravity of the ailment.

1270 contacts in my gmail address book – Nicely categorized. This is my primary communication platform with 5 main categories.

Inner Circle – Important referral sources, prior clients, friends, family . . .

Vendors – Important businesses in my community (also referral sources)

Network – everyone else I have met along the way

Local REALTORS and Brokers – My colleagues – “The well of knowledge” I tap into when I hit a snag

Out of Area REALTORS – From around the country – also great referral sources

Today, I wanted to send the following simple message to all of the “Out of Area REALTORS” . . .

Greetings from Nashville, TN!

Hoping you are blasting into 2011 with gusto.

Just putting myself in front of you to earn a small slice of mindshare in your brain as being the REALTOR of choice for any referrals you might encounter in or out of Nashville, TN.

I’m a Nashville native (one of the few, the proud) and am leading a small and growing tribe of high performing Real Estate Professionals with my new firm Pareto Realty . . . We are the Vital Few in the Nashville Market 🙂

We are very focused on building community among regular people and REALTORS here in Middle Tennessee and are fast becoming a destination for learning as we offer weekly (Free) “Lunch & Learn” events and a whole series of Broker “Consortiums”

Hoping you’ll dial us into your radar as a viable source for any of your Tennessee Referrals.

Please check out my blog at

The problem?

I noticed that the group of Out of Area REALTORS only had @ 150 members . . . and I KNOW there are more . . . so I started digging.

I checked Plaxo and found 4,800 contacts with NO duplicates (3,500 people NOT in my primary database.

Linkedin had another 375

facebook has 747

comcast address book holds @ 6,200

I KNOW that there are many contacts who are in all of those databases . . . and there are even more who are in some of of the databases but not all.

Plaxo has a cool tool designed to “Synch” the data . . . I’ve used it in the past . . . It successfully brought all of the contacts into the new database but failed to merge the categories . . .

ALAS . . . defeated . . . I hang my head in shame and resolve to go “old school” with it (print all of the databases and painstakingly merge them one bit at a time) . . . unless someone smarter than I knows a trick to do it smoothly and automatically?

C’mon Smarty pants geeks – who’s got a great solution for me?

Ultra-smart multifaceted multi database merger ap thinger?

I’m just wishin’





About Barry Owen

Residential Real Estate Principal Broker and Founder of Pareto Realty, LLC. Creating the quintessential real estate firm with emphasis on "Live, Work, & Play" balance . . . and a true Performance Oriented environment for Real Estate Professionals. Serving the Real estate needs of Home Buyers and Sellers in Middle Tennessee.
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